Asphalt Cycling

5min. with Fran Cochone - The Hater vs The Worker

I am not a journalist, I am not dedicated to mass media communication, but I have a blog / website where I like to dedicate part of the little free time that I have to learn / understand the work of others and even launching myself to give my opinion of something without anyone asking me. That was my introduction to Fran Cochone. He lives and works in the north of Sp…

Calling for a different strategy, Van Rysel

I decide to write that post because in 2014 i did a design excersice imagine a rebranding for BBB company , and some time after that they did it, not beacuse of me, just because the tribals design were no longer in fashion. In an early 2019 we saw the social media channels and some the most influencers cycling culture websites presenting and showing the latest …

The year to reset

Who would have told us that everything we had worked and fought for in recent years to gain stability was going to falter in 3 months? Who could think that everything we have taken for granted, normalized, and standardized, we were going to have to change, think of a new normal and change our standards? Who was going to tell us ...? And so thousands of questions that…

Lace up, the best in class. Quoc

The cyclist shoes with laces are here to stay. Not far away the lace in cycling was only used for the "treking" or in entry level shoes. Now almost all the brands that offer cycling shoes have minimum one in the range. (Giro, Lake, Mavic, Quoc, Scott, Shimano, Specialized, Vittoria and more) There are other brands like SiDi that doesn't see the laces…

A referent that has gone, Kinoko Cycles

"Today we have some sad news; Kinoko will be closing on 1st September. Obviously the decision has not been an easy one, and there are a number of factors affecting it, but ultimately we have decided to wind up the business in order to pursue other interests. We would like to take this opportunity to say a huge than you to all the brands, press and assorted …

Key elements in a new layout

With out doubts, the biggest bike rental in the Canary Islands and one of the most important in Europe is called Free Motion . The briefing for the layout of that new station was clear, the scene was almost empty, diaphanous with big windows at the from but nothing special to observe or be observed. The station is located in a transited road directly to the por…

Aseptic Love, FINGERCROSSED

In the era of the colorful socks Fingercrossed born to be different. In the last 5 years new cycling garments brands arrive to change the rules. No matter how you look at it, a sock is a sock. The speech around the socks some years ago was about absorption, compressive, fibers, comfort, breathability, and the design was not the main argument, them start to co…

Waiting for news, DSNV

The story of Dosnoventa begins from a fixed boutique in Barcelona, to a International brand for a new generation of urban cyclist. From my point of view the owners are two visionaries, they were in the moment they has the idea and they do it... I can imagine that just a small segment of cyclist know what is Dosnoventa, from where they come and where they will go. …

Omata, a jewel for the handlebar

On the road is possible to found hundred kind of cyclist, from the ones who goes with an steel bike not to be cool just because is old and happy with that and doesn't need more, or the ones who spend a lot of their money just to reduce the weight, but only from their bikes. In the middle of this two example of cyclist is a new generation who really appreciate …

Clubhouses breakdown, Rapha

The last summer i cloud fulfill a dream, I was visiting a Rapha Clubhouse , Mallorca. Some people will not understand how that can be a dream, other will not understand how i can love a brand and not having nothing from them. This company has been an inspiration for to many people and changes in the last five years, they change the way of understand the cycling. Th…